BoatSetter

Experienced marine executives have “cracked the code” in collaborative commerce of the $121B boating industry.

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  • Marine Tech
  • Miami, FL
  • 10 employees
  • EarlyFund
  • Convertible Debt
  • 17 Investors
  • 455 Followers

BoatSetter is raising $2,225,000 on EarlyShares.
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BoatSetter is a one-of-a-kind, collaborative initiative designed to give boat owners and renters a mutually beneficial, cost-effective boat-sharing experience.

BoatSetter provides prospective boat renters with unprecedented access to the finest selection of privately owned boats while solving the biggest problem associated with boat ownership: high costs. BoatSetter is the smartest way for boat owners to realize returns on their boat investments.

Helmed by a uniquely qualified management team with decades of successful marine industry, tech start-up, and rental industry experience, BoatSetter is distinctly positioned to transform boating as we know it. By combining best-in-class collaborative market tools with unprecedented industry partnerships, BoatSetter has built the only model capable of bringing the new "sharing economy” to the marine industry.

  • Make boat renting more appealing by improving the rental experience and increasing availability
  • Give renters access to the finest selection of privately owned boats – a previously inaccessible market – for outstanding, hassle-free adventures on the water
  • Make boat ownership more affordable by helping owners earn money on costly, often-idle assets while maintaining control over their boats’ use, pricing, and availability
  • Serve as a catalyst for increased boating activity to help affiliate companies in the marine industry profit 

Whether it’s a relaxing harbor cruise, a trip to that secret fishing spot, or an adrenaline-fueled ride across open seas, not much can compare to a day on the water. But it often comes at a steep price.

The costs of purchasing, insuring, storing, and maintaining boats can be prohibitive for both existing and aspiring owners, and boats depreciate rapidly in value. As boat sales in the U.S. continue to decline, the boating industry must adapt to a changing marketplace. 

Additionally, larger market trends indicate that consumers, especially young consumers, are placing far less value on ownership, preferring flexibility. In spite of this, the current boat market lacks any viable lease or timeshare alternatives to the traditional ownership model.

Existing boat rental options are also less than ideal – especially for the inexperienced boaters who comprise the vast majority of the consumer market. 

  • Few rental or club operators provide a high-quality experience
  • High-end yacht charters are too expensive for most consumers

Several businesses catered to home and automobile sharing have emerged in recent years to capitalize on today’s “Sharing” or “Collaborative” economy. Yet BoatSetter’s unique position in the market is premised on the understanding that boats are very different from houses and cars. Boat owners and renters need more than baseline, generic collaborative-marketplace prerequisites to foster trust and deliver a quality experience.

BoatSetter provides all the tools necessary to foster successful, safe transactions between boat owners and renters. The market opportunity is huge, and BoatSetter has all the elements needed to potentially transform the $121B marine Industry. 

By matching boats to qualified renters, BoatSetter creates a new source of income for owners when their boats are not in use. BoatSetter also offers an affordable, convenient recreation option to boat enthusiasts who aren’t owners.

  • Owner and renter profiles allow members to establish their reputations and research potential boats or renters.
  • Owners retain ultimate control. They set the price, availability, and frequency of the rental of their boats and choose who gets to use them (and how).
  • Owners can also use BoatSetter as renters, making it easy for them to try different boats at home or in other locales.
  • Renters find exactly what they’re looking for. After completing a “boating resume,” renters can easily secure the best boat in the perfect location for the right price.

In addition to providing all the foundational elements required to sustain a collaborative boating model, BoatSetter provides:

  • Per-use hull and liability insurance from Great Lakes Insurance, an A.M. Best Rated A+ XV carrier
  • Systems to pre-qualify renters' boating experience, identities, and boater education levels
  • Mandatory post-rental rating by renters, owners, and captains

 

BoatSetter has distinguished itself by establishing relationships with nationally recognized marine industry businesses. These companies have agreed to become exclusive affiliates, partnering with BoatSetter as it rolls out its flagship website. 

This unprecedented nationwide network of leading marinas, captains, instructors, guides, and technology and media companies will enable BoatSetter to propel its brand on a national scale. BoatSetter's Affiliate Network will help BoatSetter establish defensible barriers to entry and protect the exclusivity of its boat inventory. Additionally, since BoatSetter will capitalize on the existing customer relationships of its Affiliate Network, upfront marketing costs will be low. 

The executives on BoatSetter’s first-class management team not only have extensive experience in the marine industry, but have been involved with successful tech start-ups and rental industry companies. Their unique expertise will help them lead BoatSetter to capitalize on a multi-million dollar business opportunity and follow through on an innovative, unmatched business plan.

 

More information regarding BoatSetter’s product and competitive advantage is available on the Traction tab of this Offering (requires requesting access). For more information, feel free to contact us.

  • Management
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      Andrew Sturner

      Chairman and Chief Executive Officer

      Andrew Sturner is a serial entrepreneur in the marine, real estate, media, and technology fields. He is founder of Aqua Marine Partners, LLC, which owns a large portfolio of marinas on the East Coast of the United States. Prior to his current endeavors, Mr. Sturner was Co-President of Sportsline.com (NASDAQ:SPLN) before its sale to Viacom, as well as Vice President of Business Development at MovieFone (NASDAQ: MOFN) before its sale to AOL. He holds a Juris Doctor degree from Brooklyn Law School and a Bachelor of Science/Bachelor of Arts from Washington University in St. Louis.

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      Fred Barboni

      President and Chief Operating Officer

      Fred Barboni has extensive experience as a marine and automobile utilization management executive. During his two decades as a Senior Officer of Enterprise Rent-A-Car, a $16 billion business, he was instrumental to the company's growth. He has also served as Chief Operating Officer of International Marinas, Founder of Global Marina Management, and licensed Florida Realtor. He earned his Bachelor of Science/Bachelor of Arts in Business from the University of Florida.

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      Flavio Guinsburg

      Chief Technology Officer

      Flavio Guinsburg is a senior technologist with over 20 years of experience developing significant systems for large enterprises and startups. He has worked in the U.S. and internationally helping companies like Citibank, Standard Chartered, Leasetrader, and Mutual Catolica Insurance manage projects, build analysis tools, and establish their web presence. His technology podcast has millions of downloads, has topped the charts in many countries, and has been listed 'Hot in Tech' in Apple iTunes U.S. multiple times. BS in Systems Universidad CAECE – Buenos Aires, Argentina '94.

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      Chris Shaffner

      GM Captains Wanted

      Chris Shaffner has more than 35 years of boating business expertise and is a recognized leader in the marine industry. As Owner of TowBoat US Palm Beach since 2001, he has quadrupled the company's profits. He also owns and operates a successful yacht brokerage and consulting company for private, government and commercial client vessel acquisitions. Chris serves as Chair of C-PORT, the national trade association for the marine assistance and salvage industry, and works closely with the Marine Industries Association of Palm Beach County (MIAPBC). He also organizes the fleet of volunteer boats for the Palm Beach Holiday Boat Parade and works on committees for the National Association of State Boating Law Administrators and advisory boards for the US Coast Guard. He was recently appointed by Governor Rick Scott to the State of Florida Boating Advisory Council. He is a regular on Capitol Hill, where he helps monitor the unintended consequences of policy change on the boating public.

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      Fred Anderson

      Director, Operations

      Fred Anderson is an experienced entrepreneur, franchise owner, and management consultant. As founder & CEO of Creative Studio Consultants (CSC), Fred has been an integral part of the Color Me Mine national franchise training program since 2009 and has created and successfully implemented the in-studio, hands-on portion of the franchise training for all new studio owners that join Color Me Mine. In addition, Fred founded HireGo, an online job search startup launching in 2014. As the owner, president and CEO of Color Me Mine Beverly Hills, he manages marketing, merchandising, inventory, and customer service for the successful entertainment retail franchise business. Since purchasing the Color Me Mine Beverly Hills in 2003, he has been named Studio Owner of the Year several times, led the company's franchise sales for 6 straight years, served as national studio owner trainer, and received multiple company awards.

  • Board
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      Marc Billings

      Founder and Secretary

      Marc Billings has an extensive entrepreneurial background in real estate and technology. He is Founder of Incubate Miami, Boatsetter.com, Itopia, and Blackdove – all start-ups in the technology sector. Mr. Billings was a partner in a real estate private equity investment group from 1996 to 2002, where he led a technology practice area in developing data centers for the firm after the U.S. deregulation of the telecommunications industry. His additional responsibilities included Director of Operations, where he overhauled all information systems, including accounting and finance reporting, to provide a significantly improved operation. Prior to real estate investing, Mr. Billings served in the audit department for Coopers and Lybrand and tax department for a local South Florida firm as a Certified Public Accountant. Mr. Billings holds a Bachelor of Arts in Economics from the University of Pennsylvania and Accounting specialty from the Wharton School.

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      Alex Warner

      Director

      Alex Warner founded the Gulfstream Boat Club in 2008 and currently serves as its President. He developed the four-location, 20-boat club from scratch, and oversees locations in Delray, Boynton, Palm Beach, and Boca Raton, Florida. At present, the Gulfstream Boat Club has 300 members. Prior to his current endeavors, Mr. Warner worked on the floor of the New York Stock Exchange for Bank of America, and also worked for the Chelsea Piers entertainment facility in New York. He earned his Bachelor of Arts in Business from Lynn University.

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      Andrew Sturner

      Chairman and CEO

      Andrew Sturner is a serial entrepreneur in the marine, real estate, media, and technology fields. He is founder of Aqua Marine Partners, LLC, which owns a large portfolio of marinas on the East Coast of the United States. Prior to his current endeavors, Mr. Sturner was Co-President of Sportsline.com (NASDAQ:SPLN) before its sale to Viacom, as well as Vice President of Business Development at MovieFone (NASDAQ: MOFN) before its sale to AOL. He holds a Juris Doctor degree from Brooklyn Law School and a Bachelor of Science/Bachelor of Arts from Washington University in St. Louis.

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      Ed Fish

      Director

      An internet entrepreneur, seasoned business executive, and inventor, Ed Fish has taken two companies from start-up stage through successful IPO. He ran instant messaging and premium services at AOL, was an Emmy Finalist for Interactive Television and Virginia Center for Innovation Technology GAP 50 entrepreneur, and holds 13 US patents on a broad expanse of technologies. He currently serves in the Office of the Chairman at ePals Corporation (TSXv: SLN) and works with Miles Gilburne in ZG Ventures. In his seven years with ePals, he has served as President, CEO, and a Director. He helped take the 12-person organization through a public offering and substantial revenue growth. He received his Bachelor of Science with honors in Biomedical Engineering from Marquette University and Juris Doctorate magna cum laude from Wayne State University, where he was Order of the Coif and an Editor of the Law Review. He also served as a law clerk to Hon. Howard T. Markey, Chief Judge of the United States Court of Appeals for the Federal Circuit.

  • Advisors
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      Stan Johnson

      Investor, Advisor, Preferred Affiliate

      Stan Johnson is Managing Partner of Marinas International, a privately held company committed to the recreational marina industry. It is a people-friendly organization with hands-on experience providing responsible operation of marinas with quality services to enhance the marina experience. Each of the 22 Marinas International facilities offers its own unique environment designed to serve the boating needs of its community. Stan Johnson is a real estate professional with a Masters of Business Administration from Southern Methodist University. As Managing Partner, he has used his experience and integrity in the real estate market place as the foundation of Marinas International’s acquisition and management program. He is an active participant in the annual American Boating Congress held in Washington, D.C. and a member of the Association of Marina Industries (AMI).

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      Tim Barnes

      Investor; Product Development

      Tim Barnes is a serial entrepreneur with particular expertise in the technology industry. He founded DesignMe, a web design business, in 2008 and sold it four years later. He also acquired Cardstar, a digital system for storing and retrieving rewards cards, in 2009 and sold it the following year (it is now owned by Constant Contact). He is currently Founder and CEO of MedClimate, Cofounder and Managing Partner of Emerald City Ventures, and was formerly Chief Technology Officer of StickyStreet, a white-labeled customer loyalty company that handles millions of daily transactions worldwide. He studied Psychology at Susquehanna University and focused his efforts on human-computer interaction and industrial-organizational psychology.

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      Gregg Kenney, CMM

      Investor, Advisor, Preferred Affiliate

      Gregg Kenney is Co-General Partner of Flagship Marinas. With seven marinas under the Flagship umbrella - four of which serve major metropolitan areas - encompassing more than 10,000 wet and dry slips across the United States, Flagship Marinas offers its customers unparalleled service, first-class facilities, thoughtful amenities, and - above all else - a boating experience rich with community excitement. It has the big-picture experience and vision to deliver a better boating experience. With Flagship, boating is about friendships, convenience, and service at the highest level. It has some of the largest and best located marinas in the U.S., many of which have boat rental operations.

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      Randy Short

      Advisor & Preferred Affiliate

      Randy Short is President/CEO and a principle with Almar Management Inc. and Almar Marinas. Almar has more than 40 years' experience owning, managing, developing, and constructing recreational marinas. Almar has assembled a diverse team of design and engineering professionals. It has 17 marinas in California, Hawaii, and Mexico. As one of the oldest brands in the business, Almar provides Boatsetter.com important coverage in key western U.S. markets and an eventual entry into Mexico.

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      David Benson

      Advisor & Preferred Affiliate

      David Benson is President of Morningstar Properties. Morningstar acquires and develops premier marine properties that are well located in their respective markets and offers a complete boating experience with a full range of high-end services. Morningstar owns and manages nine marinas concentrated in the Southeast U.S., including Virginia, North Carolina, South Carolina, Georgia, and Florida. Morningstar gives Boatsetter.com important coverage in key southeast markets.

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      Robert Faflik

      Investor, Advisor, Preferred Affiliate

      Robert Faflik is Ohio Managing Partner of Marinas International. Marinas International is a privately held company committed to the recreational marina industry. It is a people-friendly organization with hands-on experience providing responsible operation of marinas with quality services to enhance the marina experience. Each of the 22 Marinas International facilities offers its own unique environment designed to serve the boating needs of its community. As a result of a deep understanding of the boat rental business, and with multiple rental operations under their control, the principals of Marinas International are to the execution of Boatsetter.com's strategy.

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      Ray Graziotto

      Advisor & Preferred Affiliate

      Raymond E. Graziotto is Partner, President and Chief Operating Officer of Seven Kings Holdings, Inc., one of Florida's most environmentally responsible and economically sustainable real estate development and operating companies. Seven Kings Holdings creates and maintains projects to meet the needs of its community and provides good stewardship of the land and water resources of the state. Seven Kings Holdings, Inc. is the owner, operator, and developer of 12 marina facilities from Miami north to Daytona Beach and west to St. Petersburg, Florida, all under the Loggerhead Marina brand. The company actively supports and seeks the Department of Environmental Protection (DEP) Clean Marina status for all marina facilities, ensuring that water quality will be maintained for generations to come. Loggerhead's marinas include several high quality dry stack facilities in almost every key Florida market. Along with Aqua Marine Partners, Loggerhead Marinas are the first to provide Boatsetter.com's services.

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      David Clarke

      Advisor

      David Clarke is a pioneer in using technology and data to connect people and brands. As CEO and Co-Founder of BGT Partners, Clarke created BGT in 1996 to deliver innovative, digital solutions to global brands. Known for his entrepreneurial spirit and focus on tangible results, he built an agency that is driven by analytics, delivering value across all components of the customer lifecycle. Under Clarke’s leadership, BGT has emerged as a leader in providing integrated digital solutions, and is now one of the largest privately held agencies in the country. Clarke’s passion for client satisfaction has been the catalyst for BGT’s evolution, resulting in the firm’s double-digit growth every year since he co-founded the agency. He was one of the first digital pioneers to group digital strategy with analytics – and continues to leverage data to optimize and enhance brand performance across all digital and social avenues. Clarke has evolved BGT to grow beyond a mere digital agency to a true strategic advisor to its clients, helping them build and maintain their Web and social-marketing infrastructure, as well as optimize their interactive assets, channels and campaigns. He also achieved for BGT what few agencies have accomplished: to be a Google Analytics Premium, Microsoft Gold and Adobe Omniture partner; and to be the winningest agency in BtoB Magazine's 10 Great Sites list from 2009-2011. A graduate of the University of Colorado at Boulder, Clarke is committed to giving back to the community. He also supports the South Florida Interactive Marketing Association (SFIMA), sits on the Cultural Foundation of Broward board, and donates his time and resources to numerous other charities. Clarke is also a boardmember of the YPO (Young Presidents Organization) Miami Chapter and is scheduled to be Chapter Chair in 2015. Additionally, Clarke is a featured writer in numerous publications, including Ad Age, BusinessWeek, The Wall Street Journal, iMedia Connection, and The Miami Herald.

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      Matt Amata

      Advisor

      Matt Amata is President of National Liquidators, the nation's leading marine recovery and remarketing firm, which has seized, transported and auctioned more than 30,000 vessels since 1988. Its clients include banks and other lenders, as well as federal and state law enforcement agencies. It is a GSA vendor and manages government contracts for the Departments of Justice and Homeland Security. National handles cases involving everything from jet skis and used boats to large yachts and ships. Inventories include bank repossessions, foreclosures, government seized vessels, dealer consignments, and brokerage boats. National has a data base of more than 40,000 boaters, along with other key parties for Boatsetter.com. National customers are value conscious and will be prime adopters of the Boatsetter.com program.

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      Marshall Funk

      Investor, Advisor, Preferred Affiliate

      Marshall Funk is Managing Partner of Marinas International, a privately held company committed to the recreational marina industry. It is a people-friendly organization with hands-on experience providing responsible operation of marinas with quality services to enhance the marina experience. As a managing partner, Marshall’s primary focus is on the daily operations and building and expansion of the marina facilities. An active proponent of the marina industry, he graduated from Southern Methodist University in 1971 with his Bachelor of Science in Civil Engineering. He is President and owner of Joe Funk Construction Engineers, Inc.

You must be an accredited investor and request access from the company to access the confidential offering material and information.

You must be an accredited investor and request access from the company to access the confidential offering material and information.

You must be an accredited investor and request access from the company to access the confidential offering material and information.

You must be an accredited investor and request access from the company to access the confidential offering material and information.

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Quick Facts
  • Accomplished team with decades of marine, tech start-up, and rental industry experience.
  • Unparalleled network of marine affiliates already covers 100,000 boats.
  • $700K seed capital already raised.
  • Disrupting $121Bn industry by unlocking 95% idle boat capacity.
  • Business created to capitalize on peer-to-peer boat rentals.
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Investment Levels
Boatsetter rewards column final
  • $5,000
    Lieutenant

    A custom BoatSetter Owner Swag Bag plus 10 commission free rentals*, an
    estimated value of $1,000*

  • $10,000
    Commander

    A custom BoatSetter Owner Swag Bag plus 25 commission free rentals, an estimated value of $2,500*

  • $25,000
    Captain

    A custom BoatSetter Owner Swag Bag plus 50 commission free rentals, an estimated value of $5,000*

  • $50,000
    Commodore

    A custom BoatSetter Owner Swag Bag plus 100 commission free rentals, an estimated value of $10,000*

  • $100,000
    Admiral

    A custom BoatSetter Owner Swag Bag plus UNLIMITED commission free rentals, an estimated value that's priceless*

*Note: A “commission free rental” does not mean a free boat rental, but rather the standard rental costs less the amount charged for standard commissions the renter would otherwise pay to Boatsetter.com. The net cost payable to the boat owner and captain, as well as charges for fuel or any other services, will still be owed. While commissions vary based on many variables, we estimate this translates to an average of 10-20% savings per rental day. If you are an industry participant (i.e. marina owner or captain), the discounts will be applied to the customary commissions that are applied to your interaction with the company. Please contact the Boatsetter.com team for further information or to answer any questions you may have. All discounts and benefits will be administered directly by Boatsetter.com, not by the EarlyFund.